About Us

About Us

The Northern Ireland Tourism Alliance (NITA) was established in 2018. Led by industry, it is a single representative body and acts as a Voice for Tourism in Northern Ireland.
NITA’s role is to represent members from across the tourism economy and ensure the voice of industry is listened to. Help shape the future growth of tourism by lobbying at all levels of government and beyond to raise awareness of and contributing to the solution of major strategic issues affecting the industry.

Our Members cover the diversity of sectors in Tourism and Travel

Website Members Image

Tourism – A Key Economic Driver

Prior to the covid-19 pandemic, tourism has been one of the most resilient and successful parts of the local economy surpassing returns on investment made in other industrial sectors and out-pacing the average in job creation.

2019 was a record breaking year for Tourism which generated over £1bn in direct visitor spend and supported over 72,000 jobs.


Overnight Trips

Growth of 31% since 2013



In 2019, the number of external visitors to NI increased by 7%, compared to the ROI (+2%) & GB (+2%)



200% growth in cruise ships docking in Northern Ireland from 2013-2019



Visitor spend contributes in excess of £1bn to the economy



Visitor spend grown 46% from 2014 to 2019



70% total visitor spend was by visitors from outside NI



22% growth since 2013
and 35% growth in median pay

Our People

NITA is governed by a board of industry leaders with representation across all sectors of the Tourism Economy. This strong voice helps shape the future of tourism and lobbying at all levels of government.