Joanne Stuart

Joanne Stuart

CEO

NI Tourism Alliance

Joanne Stuart

Dr Joanne Stuart OBE joined NITA in March 2019. A former Chairman of the Institute of Directors in Northern Ireland, Joanne is a highly experienced and well-regarded business leader.

Joanne is part of the Tourism Recovery Steering Group, established by the NI Minister for the Economy and represents the NI Tourism Industry on the UK Tourism Industry Emergency Response Group and the UK Tourism Industry Council. Outside of NITA, Joanne is a member of a number of charity boards including The Irish Times Trust, Council of Ulster University and Wallace High School Board of Governors.

NITA’s role, as the single representative body for the tourism industry in Northern Ireland, is to represent our members and ensure the voice of industry is listened to, to shape the future growth of tourism and lobbying at all levels of government and beyond to raise awareness of and contribute to the solution of major strategic issues affecting the industry.

These currently include securing the future of tourism in the Covid-19 environment, navigating the best course for Tourism as we face the end of the EU Exit transition period and lobbying for the abolishment of APD and extending the reduction in VAT on Tourism Services for another 12 months.