Luke Petherbridge is Senior Public Affairs Manager at ABTA – The UK’s largest travel trade association. Luke joined ABTA in July 2011, initially to focus on the association’s European policy portfolio and the revision of the EU Package Travel Directive, in particular. Luke is now the day-to-day lead of ABTA’s public affairs and policy agenda, in the UK and Europe, and is also actively involved with the Tourism Alliance (UK wide) in London.