NITA’s Annual Conference will once again be one of the main events of this year’s Tourism and Hospitality Week which will run from Tuesday, September 23rd to Wednesday, October 1st.
The dedicated week, supported by Tourism NI, NITA and along with other key partners, will incorporate World Tourism Day on September 27th and aims to shine a spotlight on the importance of the tourism and hospitality sector to the local economy through a series of events for both industry and the public .
NITA’s Annual conference “Tourism in a Shifting World” will take place on Tuesday 30th September at the Larchfield Estate, Lisburn.
Dr Joanne Stuart, CEO of the Northern Ireland Tourism Alliance said: “We are delighted that the NITA Conference will once again be part of Northern Ireland’s Tourism and Hospitality Week.
“Tourism is undergoing a period of profound transformation, shaped by an increasingly volatile and interconnected global landscape.
“The 2025 NITA Conference will explore how we can balance growth with sustainability, resilience with innovation”.

Other events taking place during the week, include a celebration for businesses who are part of Tourism NI’s `Embrace A Giant Spirit’ portfolio, learning sessions for college tutors who deliver tourism-related further and higher education courses, a Tourism NI Food and Drink network collaboration event and a gathering of the key stakeholders and businesses involved in the implementation of the `Embracing Outdoor Tourism’ framework.
Economy Minister Dr Caoimhe Archibald said: “Tourism & Hospitality Week places a deserved spotlight on the people and places that make us such an attractive destination for so many from across the island and further afield.
“The sector is vital to our economy, providing jobs right across the region, and I am committed to supporting and developing it going forward.”
Eimear Callaghan, Head of Experience and Industry Development at Tourism NI, said: “Building on the success of the inaugural Tourism & Hospitality Week last year, we are working towards making Northern Ireland a year-round, world class destination renowned for authentic experiences, landscape, heritage and culture and which benefits communities and the environment.
“The contribution the sector makes to the local economy cannot be underestimated and with ambitious plans to grow its worth, shining a light on the sector will only help achieve that goal.”
This year, the industry is being asked to join in with celebrating tourism by posting videos and photographs online highlighting the importance of the sector, using the hashtag – #tourismhospitalityweek25
Sign up for the NITA Conference here



