The Executive will play its part in working with the tourism industry to grow the economy was the message from the First and deputy First Minister as they addressed the conference.
The conference, at Larchfield Estate, brought together tourism leaders from across the island of Ireland to consider growth and resilience, while exploring the opportunities our maritime and waterfront assets present for sustainable tourism development.
Over the last five years, the tourism industry has faced unprecedented challenges from a global pandemic and economic uncertainty to the current pressures caused by increased business costs. Delegates got an update on the latest industry research analysis and performance trends from Tourism NI and Tourism Ireland .
Addressing the conference, First Minister Michelle O’Neill, stressed the importance of partnership and collaboration.
”Tourism is vital to our economy, and this Executive is committed to investing and stimulating growth in this area.
“Our stunning landscapes, great restaurants and warm welcome ensure that the north is a destination of choice for visitors from all over the world.
“Whether it’s hosting the Open Championship or welcoming the world famous Fleadh Cheoil na hÉireann here for the very first time – we have so much to offer.
“I want us to keep building on our reputation and our ambition and build a sustainable tourism sector that lasts and thrives.”
Deputy First Minister Emma Little-Pengelly said: “Today’s conference shines a spotlight on Northern Ireland’s position as a world-class destination. It is a reminder of how we can use our tourism sector to proudly showcase this fantastic place we call home on the global stage.
Wayne Hemingway, co-founder of Hemingway Design and advisor to the Bangor Waterfront Development, part of the Belfast Region City Deal, gave a keynote address on waterfront regeneration and the importance of valuing our natural assets. Wayne told the conference that tourism’s future lies closer to home.
”We need to appreciate and explore the beauty of what we have – Bangor’s waterfront and coastline, with their stunning natural surroundings, are among its greatest assets.”
A panel discussion on “Maximising Our Natural Assets – Maritime Heritage and Waterfronts” explored how Northern Ireland can harness coastal and blue-green spaces for sustainable growth. The panellists were Kerrie Sweeney Chief Executive, Maritime Belfast Trust; Aeidin McCarter Head of Culture, Derry City & Strabane District Council; Heather McLachlan, Director, National Trust Northern Ireland and Gráinne O’Connor Manager, Cuilcagh Lakelands UNESCO Global Geopark.
Joanne Stuart OBE, CEO of NITA, said tourism has faced enormous challenges in recent years, but our sector continues to demonstrate resilience and innovation.
”The NITA Conference brings people together to share ideas, showcase investment, and ensure Northern Ireland remains competitive as a world-class destination.”
